{outfit} Endless Jewelry x Simply Majestic Party at Mystic Aquarium

As I posted yesterday, I attended an Endless Jewelry event hosted by Simply Majestic at Mystic Aquarium last week.  Endless Jewelry was started by Jesper Nielsen, one of the co-founders of Pandora, in 2013 and expanded the company to the US this year. Endless Jewelry is a similar concept to Pandora. You can buy a leather band (which has a magnetic closure) in a variety of colors and then add as many charms as you desire. Charms come in gold, silver and rose gold and some contain precious stones. Of the new line, Jesper says:

“I wanted to create something special, something that brings the classic collectible jewelry up to date,” says Neilsen. “I wanted to make a statement and let everybody else take part, or make their own. For me it’s not just a product—this is what we are. This is Endless. It’s going to be the next super brand, and we’re already on our way.”

The aquarium was such a fun setting for the event and Endless Jewelry really ran with it by using shells, starfish and other items you find in the ocean on their displays.  Part of the proceeds from the evening went to help support Mystic Aquarium and their mission.  I was particularly taken with the owl charm, grey pearl dream charm, penguin charm, and the purple band (obviously.)

Lydia and I had time to spare before the event started, so we drove the couple minutes down to Mystic Seaport for photos. It was perfect timing, everything had closed so there was no one there! A couple people walked by, but for the most part we were undisturbed, which was perfect because I always hate when people look at me... 

Dress: Altuzarra for Target (also here),  Bag: Chanel (Madison Avenue Couture), Boots: Alexander Wang 'Freja' (The Outnet, still available in black, white and tan)

And a couple party snaps: