Today let's talk about another women's fashion site I've discovered, Axara Paris Canada! Axara is a women's clothing store launched in Canada in 1999.  The brand started in Paris in 1990 and their design workshop remains there.  The website states that  they are always "experimenting, searching, and mixing pieces of fabrics, laces, materials, and embroideries. It is a place where fashion is still lived as a human experiment and a permanent quest for quality: all the Axara pieces carry the prestigious label «Made in France». In a state of perpetual effervescence, the creative team is always looking for new inspiration, in search of new associations to dress the woman of their dreams."

Axara describes their customer as a woman with French elegance who is independent and active.  I am always trying to achieve that never overdone look that the French women have made famous, and Axara can help reach that goal. Attention to detail and beauty, whether in the grace of a belt around the waist or the curve of a skirt, are crucial to attaining that "I just threw this on but look fabulous" kind of look.

Axara says, "If the outfit is a little bit more relaxed, the lipstick is very red. However, if the outfit is sophisticated, the hair will be loose, nicely undone. Ultra-feminine, she handles glamour as if she had invented it. She is so at ease perched on her high heels that she gives the impression of dancing. She is the heroine of her own life story."

I'm not one for fancy dress, but if I ever needed to dress up for an event I would definitely check out Axara's gorgeous selection of dresses (or possibly a suit, that always seems very French to me for some reason.) Below are some looks from their most recent collection.  I would happily add any of these to my wardrobe. How about you?