Monday, April 18, 2011

The IOU Project

Last week Kavita, the Creative Director for The IOU Project emailed to let me know about their wonderful project.  It is launching later this month and it is going to be great, and is for a great cause! You can sign up on their website for updates on the new initiative. Kavita says:
I am a fashion designer, and together with my company, we set ourselves up with what we thought was an almost impossible challenge:  to design and produce a line of totally unique clothing that would be cool and casual, but no matter how many people bought an item no two would ever be the same....
 And for more details, watch this video:


P.S. Whoever did that Kinetic Typography piece is AMAZING! I actually had to do 2 of these during school, one with Flash the other with After Effects (click those links if you want to watch them on YouTube) Keep in mind we had a time limit for them so they aren't as good as they would have been if I had tons of time. Oh and here's a third one we had to do for homework...it took about 2 hours and is probably just as good as the ones that took weeks ;)

UPDATE: Kavita has sent over a bit more information about the project which you can read below. You can also check out their Facebook for some photos of the pieces.
The idea was to create easy classic pieces with a lot of beautifully made details. 
Of course since each piece is unique it has its own QR code that takes you to the entire story of the product, the video/pictures of the artisan who made the fabric in India and the artisans who made the garment in Europe.
And if you feel like it you can take your picture and add it to the story of that piece. All of this can be looked at and shared from our website.
If i were to sum up the IOU Project i would say that it has been a study in the creation of a Prosperity chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone.
We Believe:
In empowering the Artisan
In celebrating Uniqueness
In our right to Transparency
We believe in the power of Technology to make these happen.

25 comments:

  1. YouknowyouloveME♥April 18, 2011 at 8:19 AM

    nice blog !
    http://aasplace.blogspot.com/

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  2. YajairaApril 18, 2011 at 9:59 AM

    nice

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  3. Courtney ErinApril 18, 2011 at 10:01 AM

    So neat!

    xoxo ~ Courtney
    http://sartorialsidelines.blogspot.com

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  4. modanista junkieApril 18, 2011 at 10:18 AM

    Yes, we need to respect our environment!!! I don't what we'd be or where we'd be without the internet!! Great post, and will pass it along.

    xoxo,
    melrod

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  5. yiqin;April 18, 2011 at 10:20 AM

    seems like a great project :)

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  6. TheDollsFactoryApril 18, 2011 at 10:54 AM

    great project


    Always following
    The Dolls Factory

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  7. Rebecca MaureenApril 18, 2011 at 11:15 AM

    yours were good! and gotta love toy story :)

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  8. jessApril 18, 2011 at 11:30 AM

    It sounds really cool.

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  9. Marie a la ModeApril 18, 2011 at 12:01 PM

    I watched the video - what a great project!

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  10. FashionJazzApril 18, 2011 at 12:08 PM

    Such a lovely project, thanks for sharing :) xx

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  11. FASHION TALESApril 18, 2011 at 12:44 PM

    Amazing project!! :)

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  12. this free birdApril 18, 2011 at 1:49 PM

    This is really cool. Thanks for sharing!

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  13. VictoriaApril 18, 2011 at 3:47 PM

    I got this e-mail too, it looks really great, can't wait to see some of the designs :) xxx

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  14. MaryApril 18, 2011 at 5:48 PM

    I watched this video:I think it's a great project!
    Lovely post
    Xoxo
    Mary

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  15. JessApril 18, 2011 at 6:33 PM

    Cool project! And by the way, I just realized I wasn't even following you yet! On Board now :)

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  16. IsabelApril 18, 2011 at 7:27 PM

    i recently heard about the IOU project too and i think its a fabulous idea!

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  17. Collette OsunaApril 18, 2011 at 9:13 PM

    SO cool hunnie!!!

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  18. ChristieApril 18, 2011 at 9:48 PM

    Amazing idea! Great post!

    In Fashion and Style

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  19. AlexaApril 19, 2011 at 12:43 AM

    Great project, thank you so much for sharing! :)

    www.theshortandthesweetofit.com

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  20. ClaireApril 19, 2011 at 2:39 AM

    So awesome that they weave and every piece is unique. Love that it is a tradition that started with Ghandi too. I really appreciate how environmentally friendly this is. Thanks for the info!

    Claire @ spinning-threads.blogspot.com

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  21. Laura MullinsApril 19, 2011 at 2:56 AM

    such a great idea!!! i'm really excited about this website. and that video had me mesmerized haha

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  22. ChelleApril 19, 2011 at 5:22 AM

    Oh love this! Thanks for sharing sounds so neat :)

    Xo Chelle
    discoveringelegance.com

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  23. StephanieApril 19, 2011 at 5:49 AM

    What an awesome project! Have fun :)

    Eternally yours,
    Stephanie

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  24. Sick by TrendApril 19, 2011 at 7:45 AM

    Great post!! It's very interesting.. I received the same e-mail and I think is very interesting!

    xx

    www.sickbytrend.com

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  25. thefashionguitarApril 19, 2011 at 7:53 AM

    It's amazing!

    xo thefashionguitar

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