Aritzia Prepares for the US Flagship Store Opening

A couple days ago Starworks Group emailed with a pretty exciting press release.  The release is as follows:

Aritzia, a new retail boutique for young women, is opening its first Manhattan location in SoHo Summer 2011.

Aritzia has developed a large-scale Collage to mask the construction of the 10,000 square foot Aritzia Flagship location at the corner of Broadway and Spring. The Collage was created by New York based artist Monika Wyndham. Wyndham was inspired by the supernatural powers of nature and the beauty of the Northwest Coast.  

Wyndham combined images of natural beauty with those inspired by Aritzia’s feminine aesthetic to create a fantastical landscape that challenges the viewer’s sense of reality and vantage point.  

“The environment we've created can be seen as a reflection of the Aritzia girl's character. She’s confident, adventurous and independent. She is unafraid of risks without being reckless and, in the midst of chaos, she’s collected and beautiful. She personifies grace under fire.”
- Artist Monika Wyndham 

In addition, Wyndham is collaborating with Aritzia to curate the collection of art on display within the Aritzia SoHo location.

Two photos of preparations for the new store as well as a video may be seen below.

Aritzia offers customers a well designed boutique shopping experience and exclusive labels that customers cannot find elsewhere. All Aritzia labels share a high level of attention to beauty, quality and detail. And now here is a look at some pieces that are for sale.  Make sure to check out their website to see much more!